Bilibili is one of the most popular video content platforms in China. While it is often described as the YouTube of China, Bilibili’s game plan is to become more than just a video platform.
Backed by Tencent and Alibaba, Shanghai-based Bilibili wants to capture the growing buying power of China’s Gen Z+ demographic, which the company defines as those born between 1985 and 2009, across content, value-added services, and e-commerce.
The firm, which first went public on Nasdaq in 2018, recently raised USD 2.6 billion from a second listing in Hong Kong. However, on its debut on Monday, Bilibili’s shares closed 1% below its listing price. Learn more about Bilibili on this exclusive video.
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